First French GROHE Store in Paris

German GROHE store concept imported to France

A concept for success goes global. Around six months after the official opening of the first GROHE store based at the Corporate Centre in Düsseldorf, the GROHE showroom in Paris is now welcoming its visitors. In the modern atmosphere of the multifunctional exhibition and event hall GROHE conveys to visitors every facet of its brand world, presents its extensive range and creates a place of exchange and communication.

Inspiration and solutions

The modern business district La Défense with over three million square metres of commercial space and about 1,500 established companies is a hot spot of business life. In this innovative quarter the new GROHE store has found an attractive neighbourhood. It is the main hub for all those seeking inspiration and solutions for sanitary products: Architects, fitters and wholesalers as well as journalists, end customers or international GROHE colleagues. The focus is always on: the GROHE values quality, technology and design.

Those who enter the showroom immediately immerse themselves into the GROHE world. The ground floor is dominated by current campaign themes, for instance, an oversize Rainshower® showerhead enticing you to have a refreshing shower. Complete living and bathroom designs and environments in the GROHE design styles cosmopolitan, authentic and contemporary invite to be discovered. Special highlights: the brand new products and the GROHE Ondus® booth. From the soap to the hand towel, the booth is based on the model of the Düsseldorf GROHE store and presents the sensual minimalism of the extraordinary line of fittings perfectly and down to the last detail. Natural, raw materials such as wood and stone and the GROHE colours blue, black, white and grey make the brand experience complete.

Working and testing

While visitors go on a journey of discovery on the ground floor, to find inspiration or to experience the element water at the shower fountain, the mezzanine floor is geared to finding solutions. It offers a working area with architect's table and internet access and shows the products in the five exhibition focuses: showerheads, bathroom, kitchen, WC and special fittings. In order to see the bathroom and kitchen fittings in their “natural surroundings”, products can be arranged on washbasins and sinks. So the visitors also get an impression of design and of the size of products in relation to the basins. A comfortable lounge also offers the possibility of a relaxing meeting and professional exchange.

A meeting point and demonstration area, multifunctional and interactive - the new GROHE store in Paris.

GROHE – siège et salle d’exposition
60, Boulevard de la Mission Marchand
92400 Courbevoie La Défense

Showroom open Monday to Friday 09:30 – 17:30, Saturday from 10:00 to 17:00.

10.06.2009

For further information please contact:
Dr. Ulrike Heuser-Greipl
Vice President Public & Investor Relations
Press Officer
Telephone: +49 (0) 211 9130 – 3001
E-mail: ulrike.heuser-greipl@grohe.com
Grohe Holding GmbH
Feldmühleplatz 15
40545 Düsseldorf
Germany


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